What is Search Engine Optimization?
Search Engine Optimization, or SEO, is the process of modifying a website along with external sources to increase page ranking and increase traffic naturally. This is different from pay per click or Search Engine Marketing (SEM). Pay per click campaigns can be a method of driving initial traffic to a website, but does cost a good portion of your marketing budget as opposed to natural listings. Natural listings are always there, and they don't turn off when your budget runs out for the day. It is then more cost effective to do everything possible to increase your website's search engine friendliness for the long run, and benefit from being listed higher on the page rankings naturally.
There are two main areas of optimization that we focus on, on-page and off-page. Off-page factors (such as PageRank and hyperlink analysis) work to increase traffic to the website, and over time provide a source of relevance for the search engines. On-page factors (such as keyword frequency, meta tags, headings, links and site structure), work in unison to make the website search engine friendly. This is done by adding relevant content and roadmaps to each page.
We provide many services and options for your website optimization, and will monitor, report, update and advise on it's success monthly. Our trained web gurus will see what is working, what isn't working, and then tailor the on-site and off-site updates to your needs.
Our SEO Program Includes:
- Keyword and Content Research
- Optimized Code Analysis with Recommendations
- Optimized Content Analysis with Recommendations
- External Link Building and Management (including Social Media)
- Internal Site Linking Recommendations
- Rankings Management
- Bi-Weekly Optimized Code/Content Monitoring
- Website Analytics
- Monthly Reporting and Recommendations
- And More!
today to learn how we may help improve your website's organic page ranking! Or call us at
Client SEO Testimonial:
Capital Weld Cleaners
I have been very satisfied with the way in which Virtual It has handled the creation and development of my website. Not only were they very responsive and got things done on time, but was very happy with the look and design of the website. A lot of companies will design a website for you and leave you to fend for yourself, but Virtual It continues to work with you to ensure that the website is successful and is able to be found by potential customers. I have been very pleased with the SEO service they offer and have been amazed at how much time they put into researching your industry and gathering reports that can help you understand what needs to be done to improve your rankings. The search rankings for my site have increased dramatically and continue to climb thanks to their good SEO practices. www.capitalweldcleaners.com